Famous Dasheri Mango Makes History with First Direct Agri Export

A Proud Moment for Indian Farmers In a major boost for Indian agriculture, the iconic Dasheri mangoes from Malihabad (Malihabadi Mango) Uttar Pradesh, have been exported directly to Dubai for the very first time a historic achievement that marks a new chapter for Indian horticulture on the global stage. Known for their unique aroma, rich sweetness, and juicy texture, Dasheri mangoes have long been a favorite in Indian households, and now, they are delighting international consumers as well. What makes this milestone even more remarkable is the record-breaking price that farmers received for their produce an unprecedented ₹211 per kilogram.

Indian agriculture can compete globally

This is nearly three times the average domestic market rate, which typically hovers around ₹70 per kilogram. For the hardworking mango growers of Malihabad, many of whom are small-scale farmers relying heavily on seasonal income, this price surge represents not just financial gain, but recognition of their dedication and the premium quality of their fruit. This direct export also eliminates the traditional chain of middlemen, ensuring that a greater share of the profits goes straight into the hands of the producers. Supported by government initiatives aimed at expanding agri-exports and strengthening India’s presence in global markets, this development serves as a beacon of hope and inspiration for farmers across the country.

It shows that with the right support, infrastructure, and access to international markets, Indian farmers can thrive and compete globally while sharing the rich taste of India’s agricultural heritage with the world. This is not just a win for Uttar Pradesh but for every Indian farmer dreaming of better prices.

Why This Export is a Big Deal?

  • Higher Income for Farmers: While local markets typically offer farmers only ₹50 to ₹80 per kilogram for Dasheri mangoes, the recent export to Dubai has fetched an impressive ₹211 per kilogram. This significant price difference highlights the immense value of accessing international markets and ensures that farmers receive a much more rewarding return for their high-quality produce.
  • Global Recognition: India is the world’s top mango producer, yet only about 5% of its total mango harvest is exported. This is largely due to challenges like strict international quality standards, limited cold chain infrastructure, and high post-harvest losses. Despite the vast potential, most mangoes are consumed domestically, leaving a major opportunity for India to expand its global market share.
  • Bypassing Middlemen: Direct exports mean more profits for farmers by cutting out middlemen and giving them access to higher international prices. This allows growers to earn significantly more for their produce, as seen with the Dasheri mango Agri exports to Dubai, where farmers received nearly three times the local market rate.

How Did This Happen? Government’s Key Role

  1. Agricultural Export Policy 2018: The Agricultural Export Policy 2018, introduced by the Government of India, aims to boost the export of agricultural products by creating a stable and farmer-centric export system. The policy focuses on diversifying export markets, promoting high-value and value-added products, and ensuring a consistent supply of quality produce. A key objective is to double farmers’ income by integrating them into global value chains, encouraging exports of perishables like fruits, vegetables, and dairy products. It emphasizes infrastructure development, including cold chains, packhouses, and logistics, while also promoting clusters for specific crops to meet international standards. The policy encourages greater private sector participation, investment in export-oriented infrastructure, and collaboration between central and state governments. Overall, the Agricultural Export Policy 2018 seeks to transform India from a raw commodity exporter into a global supplier of quality agricultural products.

2. One District One Product (ODOP) Scheme : The One District One Product (ODOP) scheme is a flagship initiative by the Government of India aimed at promoting balanced regional development by identifying and supporting one unique product from each district across the country. Launched under the broader vision of the Atmanirbhar Bharat campaign, the scheme seeks to boost local economies, generate employment, and enhance the export potential of district-specific products, whether agricultural, handicrafts, handloom, or industrial goods. By focusing on a single product per district, ODOP ensures targeted investment, better branding, skill development, and infrastructure support for producers. It also facilitates market linkages, quality improvement, and access to e-commerce and global markets. In essence, ODOP aims to transform every district into a self-sustaining economic unit by building on its inherent strengths and cultural heritage.                                                                                                                                                     

3. APEDA’s Support: The Agricultural and Processed Food Products Export Development Authority (APEDA) plays a crucial role in promoting and supporting the export of Indian agricultural products. Established under the Ministry of Commerce and Industry, APEDA provides financial assistance, training, infrastructure development, and market intelligence to farmers, exporters, and agri-businesses. It helps ensure quality compliance with international standards through certification and testing facilities, enabling smoother access to global markets. APEDA also organizes trade fairs, buyer-seller meets, and international exhibitions to showcase Indian produce and build strong export linkages. By working closely with state governments, farmer producer organizations (FPOs), and exporters, APEDA supports initiatives like cluster development, packaging improvements, and cold chain enhancement. Its comprehensive support system has been instrumental in increasing the visibility and acceptance of Indian agricultural and processed foods worldwide.

How Can YOU Export Your Farm Produce? A Step-by-Step Guide

Step 1: Grow Export-Quality Crops: Growing export-quality crops involves adopting high standards in farming practices to meet international market requirements. This includes using certified seeds, maintaining proper hygiene, following Good Agricultural Practices (GAP), and ensuring minimal use of chemicals. Farmers must also focus on grading, sorting, and proper packaging to preserve quality during transit. By growing export-quality crops, farmers can access global markets, earn higher prices, and increase their income significantly.

Step 2: Register with APEDA & FSSAI: Registering with APEDA (Agricultural and Processed Food Products Export Development Authority) and FSSAI (Food Safety and Standards Authority of India) is essential for farmers and exporters looking to enter the international market. APEDA registration is mandatory for exporting agricultural and processed food products, enabling access to export-related support, certifications, and market information. FSSAI registration ensures that food products meet safety and quality standards set by the government, which is crucial for gaining consumer trust and complying with both domestic and international regulations. Together, these registrations help producers and exporters maintain product quality, build credibility, and smoothly operate in global markets.

Step 3: Find Buyers: Finding buyers is essential for exporters to grow their business. They can use online marketplaces like India MART and Alibaba, attend trade fairs, and work with export promotion councils such as APEDA to connect with potential clients. Social media and professional networks also help increase visibility. Additionally, export agents and Indian embassies abroad can assist in identifying reliable buyers, making it easier to enter new markets.

Step 4: Packaging & Logistics: Effective packaging and logistics are vital for successful exports. Proper packaging protects products from damage, preserves quality, and meets international standards, which helps in gaining buyer trust. Meanwhile, efficient logistics including reliable transportation, cold chains, and timely delivery ensures that goods reach their destination fresh and intact. Together, good packaging and streamlined logistics reduce losses, lower costs, and enhance the overall competitiveness of export products in global markets.

Step 5: Avail Government Subsidies: Farmers and exporters can avail government subsidies designed to support agricultural exports and improve competitiveness. These subsidies often cover costs related to infrastructure development, cold storage, transportation, quality certification, and technology adoption. Programs like the Export Promotion Capital Goods (EPCG) scheme and assistance from agencies like APEDA help reduce financial burdens and encourage better production and marketing practices. By leveraging these subsidies, producers can lower expenses, enhance product quality, and increase their chances of success in international markets.

Top 10 Indian Agri-Exports & Where They Go

RankProductTop BuyersExport Value (2022-23)
1Basmati RiceSaudi Arabia, Iran, UAE$5.1 billion
2SpicesUSA, UK, Bangladesh$4.2 billion
3TeaRussia, Iran, UK$750 million
4MangoesUAE, USA, UK$150 million
5BananasIran, UAE, Oman$120 million
6GrapesNetherlands, Russia$350 million
7CashewsUSA, Europe$1.1 billion
8Soybean MealChina, Japan$2.4 billion
9Dairy ProductsBangladesh, UAE$700 million
10Processed FruitsMiddle East, Europe$500 million

The Road Ahead: Challenges & Opportunities

  • Opportunities for Indian Farmers
  • Growing demand in UAE, Europe, USA
  • Online export platforms (Amazon, Alibaba) opening new markets
  • Government subsidies reducing costs

Challenges to Overcome

  • High logistics costs for perishable goods
  • Strict quality norms in foreign markets
  • Need for more cold storage in villages

Conclusion:

This first-ever direct export of Dasheri mangoes to Dubai shows what’s possible when farmers, government, and exporters work together. If more farmers adopt export-oriented farming, India can become a global agri-export powerhouse and read more.

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