As a wheat farmer, you have a unique opportunity to add value to your crop by processing it into high-quality daliya (broken wheat) and selling it under your own brand Eakdant Daliya. This business can be highly profitable if executed correctly, with proper branding, quality control, and marketing. Below is a detailed analysis of the success potential, costing, capital requirements, and trademark registration process for your venture.
1. Market Potential & Success Factors
Why Daliya?
- Growing Health Consciousness: Daliya is a nutritious, fiber-rich food preferred by health-conscious consumers, gym-goers, and diabetic patients.
- High Demand: The market for whole wheat products is expanding due to increasing awareness of processed food risks.
- Value Addition: Processing wheat into daliya increases profitability compared to selling raw wheat.
Competitive Advantage
- Farm-to-Table Model: Since you already grow wheat, you control the raw material quality.
- Branding (Eakdant Daliya): A registered trademark builds trust and customer loyalty.
- Quality Processing: Using modern machinery ensures consistent, clean, and premium daliya.
2. Costing & Capital Investment
A. Machinery & Setup Cost
| Item | Estimated Cost (INR) |
| Daliya-making machine (small-scale) | ₹1.5 – ₹3 lakhs |
| Cleaning & grading machine | ₹1 – ₹2 lakhs |
| Weighing & packaging machine | ₹50,000 – ₹1 lakh |
| Labor & installation | ₹50,000 – ₹1 lakh |
| Total Machinery Cost | ₹3.5 – ₹7 lakhs |
B. Operational Costs (Monthly)
| Expense | Estimated Cost (INR) |
| Raw wheat procurement (if additional required) | ₹50,000 – ₹1 lakh |
| Electricity & maintenance | ₹10,000 – ₹15,000 |
| Packaging material (bags, labels) | ₹10,000 – ₹20,000 |
| Labor (2-3 workers) | ₹20,000 – ₹30,000 |
| Transportation & marketing | ₹10,000 – ₹20,000 |
| Total Monthly Cost | ₹1 – ₹1.85 lakhs |
C. Total Initial Investment
- Machinery + Setup: ₹4 – ₹8 lakhs
- Working Capital (3 months): ₹3 – ₹5.5 lakhs
- Total Estimated Investment: ₹7 – ₹13.5 lakhs
3. Registration & Legal Compliance
A. Business Registration
- Proprietorship/LLP/Private Limited: Register your business (cost: ₹5,000 – ₹15,000).
- GST Registration: Mandatory for selling packaged food (cost: free to ₹1,500).
- FSSAI License: Required for food processing (cost: ₹2,000 – ₹5,000).
B. Trademark Registration (Eakdant Daliya)
- Cost: ₹4,500 – ₹10,000 (online filing)
- Process: File TM-A application on IP India website.
- Time: 6-18 months for approval.
C. Additional Certifications (Optional but Beneficial)
- AGMARK Certification (for quality assurance)
- ISO Certification (for export potential)
4. Revenue & Profitability
Pricing Strategy
- Raw wheat cost: ₹20-₹25/kg
- Processed daliya selling price: ₹50-₹80/kg (branded premium quality)
- Profit margin: ₹25-₹40/kg
Monthly Sales Projection (Small Scale)
- Production: 5,000 kg/month
- Revenue (@₹60/kg): ₹3 lakhs/month
- Profit (after expenses): ₹1 – ₹1.5 lakhs/month
Break-even Period: 8-14 months (depending on sales volume).
5. Marketing & Sales Strategy
A. Distribution Channels
- Local Grocery Stores & Supermarkets
- Online (Amazon, Flipkart, JioMart, BigBasket)
- Direct B2B (Hotels, Caterers, Health Food Brands)
B. Brand Promotion
- Social Media Marketing (Instagram, Facebook)
- Health & Wellness Influencers
- Local Fairs & Exhibitions
Final remarks
✅ Yes! With controlled raw material costs, growing demand, and effective branding, your daliya business has strong profit potential.
✅ Initial Investment: ₹7-13 lakhs (recoverable in 8-14 months).
✅ Key to Success: Quality control, strong branding, and smart marketing. By registering Eakdant Daliya as a trademark and maintaining high standards, you can establish a trusted brand in the health food market and Learn More. …