In the heart of Madhya Pradesh, where golden wheat fields stretch as far as the eye can see, a young farmer named Ratan Singh Rathor dared to dream beyond the plough. At just 21 years old, he transformed his humble beginnings into a flourishing wheat empire, creating the now-famous brand “Sharbati 721” a name tantamount with purity and quality. Its not a journey of a Brand only but a hard struggling behind the Trademark Registration and successfully established as a well-known Trademark, now we are proudly calling a wheat king of Bhopal.
The Humble Beginnings
Born into a family of farmers in a small village near Bhopal, Ratan Singh Rathor grew up understanding the struggles of agriculture. His father, a hardworking but debt-ridden farmer, often spoke of how middlemen exploited them, buying their wheat at dirt-cheap prices only to sell it in cities for massive profits.
After completing his diploma in agriculture, Ratan decided he wouldn’t follow the same fate. Instead of just growing wheat, he wanted to trade it directly eliminating the middlemen and safeguarding fair prices for farmers like his father.
The First Challenge: Capital & Market Access
With no money to start a business, Ratan faced his first hurdle. He approached local moneylenders, but the interest rates were crippling. Undeterred, he sold his family’s small piece of jewelry and pooled savings to buy his first 10 bags of wheat.
Next came the problem of market access. Big traders dominated Bhopal’s wheat trade, and no one was willing to buy from an unknown youngster. Ratan spent weeks visiting local flour mills, grocery stores, and even door-to-door selling his wheat. Many slammed doors in his face, but a few small shopkeepers gave him a chance.
The Birth of “Sharbati 721”
Ratan noticed that while many brands sold wheat, none highlighted the unique quality of MP’s Sharbati wheat, known for its rich aroma and soft texture. He decided to create his own brand “Sharbati 721”, named after the premium variety (MP Sharbati 721) that his family grew.
But branding required packaging, and packaging needed money. Ratan took another risk he borrowed from a government scheme for young entrepreneurs and invested in simple, attractive packaging. He also started a small social media page, sharing stories of his farm and the wheat’s journey from field to flour.
The Middlemen Strike Back
As Ratan’s business grew, the established wheat traders saw him as a threat. They spread rumours that his wheat was mixed with inferior grains. Some even pressured local shopkeepers to stop stocking his product.
At one point, a group of traders vandalized his storage shed, destroying several sacks of wheat. Ratan was devastated but refused to back down. He filed a police complaint and, with the help of a local journalist, exposed the harassment. The story gained sympathy, and people started supporting his brand even more.
Scaling Up from Local to National
With persistence, Sharbati 721 gained a loyal customer base in Bhopal. Ratan then expanded to nearby cities like Indore and Jabalpur. He introduced home delivery and subscription models, where families could get fresh wheat every month.
His breakthrough came when a big retail chain noticed his product and placed a bulk order. Soon, “Sharbati 721” was on shelves across Madhya Pradesh and then other states. Ratan also started exporting to Gulf countries, where Indian expats cherished the authentic taste of Sharbati wheat.
Giving Back to Farmers
Unlike the traders who once exploited him, Ratan ensured fair prices for farmers. He started a cooperative, buying directly from small farmers and cutting out middlemen. His success inspired other young farmers to start their own ventures.
Political Recognition & Future Dreams
Ratan’s story reached the corridors of power. The Chief Minister praised his efforts, and soon, he was invited to speak at agricultural forums. Many urged him to join politics to fight for farmers’ rights, and in a twist of fate, he eventually became an MP from Bhopal, representing the voice of rural youth and farmers.
The Legacy of Ratan Singh Rathor
Today, “Sharbati 721” is a household name, and Ratan Singh Rathor is celebrated as the “Wheat King of Bhopal”. His journey from a struggling farmer’s son to a successful entrepreneur and politician proves that with grit and vision, even the toughest challenges can be overcome.“The fields taught me patience, the markets taught me courage, and my struggles taught me resilience,” Ratan often says. His story continues to inspire thousands of young Indians to dream big and work hard no matter where they start and Learn More. ..